Browse my entrepreneurship posts

Am I an entrepreneur?

Some time ago I made a presentation at Colab Athens about entrepreneurship. I called it an Entrepreneur’s Primer and back then was intended to be an introduction to basic entrepreneurship concepts to aspiring young people. I saw it as a way to give back to the startup community some of my experience in venturing in Greece. The presentation was built around questions & answers, trying to shine some light to hard core entrepreneurship concepts. In this post I will try to update this Q&A and make it a bit more relevant to the current trends.

So… am I an entrepreneur?

Entrepreneur is a fashionable word these days and people love to tag themselves with words in fashion! But wait, before you call yourself an entrepreneur, you need to understand what  is really an entrepreneur and realise that it is all about selling your ideas to make money.

Being an entrepreneur is not as selfish as it sounds, don’t forget that when you eventually manage to sell, the customers perceive they are getting more value than the money they give you. They are buying your services or your products because they satisfy their emotions, you make them happy! Look around you and see the products that you have bought and remember your emotions when you bought them!

Where should my business be?

This is a usual question that you hear from people who are involved in startups, any other entrepreneur knows very well where the business should be: where the money is, the customers are and where partners exist. 

If you are involved in a startup that is aiming either to be bought by another company or to be funded by VCs and take the road for an IPO, the answer is quite straight forward as well. In this respect, perhaps your customers are the companies that will buy you or the VCs that will fund you… they have the money too! 😉

How do I venture?

Well, the global recipe is: money, team and trial & error. Yes, you do need money to venture and don’t think that you will easily find someone else who will give you his money for your venture. Would you do it for someone else?

To bootstrap a venture, apart from his own money, an entrepreneur can find money from banks (like credit cards and loans), from family, friends and the so called fools… the FFFs! Unless you are a lifestyle entrepreneur, you definitely need a team, a group of people that will venture with you either as your partners or as your employees. Please note that contractors or freelancers should not be considered as your team, they are there to make some money, not to take a risk with you!

Trial & error has a fancy name nowadays, especially around web and mobile startups, it is called lean startup methodology. It is nothing else but listening to your customers and changing your original idea to fulfil their needs, i.e. make them happy! Following the lean method, you need to build the Minimum Viable Product (MVP) and test it with real customers before you go to the market.


Cool! What can go wrong?

Well… everything! Your team breaks up, your competitor beats you, technology changes and you are left behind, partners lose trust, money runs out, government changes the rules… It can become quite frustrating to tackle it when things really go wrong… you fall in love, team-mate decides to become a priest, you win the jackpot, you live in Greece! 😀

@#$%!!… who can help???

You! An entrepreneur is alert, you need to constantly look-listen-learn the environment around you. Be ready to adapt and change every aspect of your venture.  Also, today you can take advantage of a plethora of self help from the internet, you can find coaches, mentors and professionals.

So… is it worth it?

if you are an entrepreneur, if you love change, if you are creative, if you rock…


#Startup Notions

The trigger that made me write this post was a facebook discussion about VCs that I was following last week. Entrepreneur-wannabes arguing with VC-wannabes about how Silicon Valley can be replicated and how much should the startup seed capital be… 🙁 It was yet another piece of the generalized confusion that I continuously observe between the younger members of the so called “startup ecosystem”. A confusion which I believe originates in misunderstanding of some basic terms used in such discussions around startups, entrepreneurship, funding, exits and so on.

So, if you who are reading this, are an experienced entrepreneur who knows all about starting up, please …stop! Read no more, you will waste your time! This post is just my 2 cents for those of you who may be just engineers, software developers or designers – those who thought business studies are a bit boring… but you still  want or need to become an entrepreneur.

Hey guys! Get it straight!

The first clearing-up that needs to be made by everyone who thinks that he is an entrepreneur…  Please, first answer the basic questions:

  • Is your venture a “startup”?
  • What type of entrepreneur are you?
  • Who are your customers?

Now, one will say that I sound quite naive in asking these questions, but although the answers may seem obvious, for many, a lot of the common misconceptions start here.


Ok, you should realise that your venture will have a business model; a method that will allow it to be at least viable & sustainable – although profitable is the right word in business. This venture, you will eventually turn into a profitable business that will generate value to people, aka your customers. Depending on its scope, a business may be categorized in one of the following 5 types:

  • Lifestyle business. This is something like a sailing school or a dance school, where the entrepreneur’s lifestyle is the business itself. They sell services to the neighbourhood.
  • Family business. This is usually a small operation like a retail store, a bakery or a restaurant, where the entrepreneur and his family members are working in the business and are paid by the profits. They sell services & goods to the neighbourhood and can scale up regionally.
  • Social business. Although one may argue that most of these are not-for-profit-organisations, the entrepreneurs running them are paying themselves a salary. Services may be sold or may be provided for free locally, regionally & nationally.
  • Service business. These can be big or small, from a freelance accountant up to a telecoms operator. They sell services in the neighbourhood, regionally & nationally.
  • Scalable business. These are the businesses that make & sell products in an industrial manner, i.e. automation is used in one or more operations in the business. These range from car manufacturers to software-as-a-service businesses. They sell products & services in a non-geographically restrained area. Scalable businesses are the ones that get funded by VCs.

Although one could say that he is starting up any of the above businesses, the term startup should be used only in the context of a new scalable business. If you are not venturing in a scalable business, i.e. a business that is not aiming to be funded by Venture Capital funds, then don’t call it a startup, call it a business bootstrap! I know that for some it may be disappointing but getting those semantics right is important, this might save you time & money…

Entrepreneur types

It sure sounds halfway awesome to call yourself an entrepreneur, puts you in the club with some of the legendary guys like Bill, Stephen, Richard, Mark and Jeff… Don’t forget, these guys are the successful entrepreneurs! I find that there are 3 basic types of entrepreneurs, characterising a person by his experience in setting up a business as a legal entity, successful or not:

  • First time entrepreneur, he who has set up his first business
  • Seasoned entrepreneur, he who has set up at least two businesses
  • Serial entrepreneur, he who makes a business out of setting up businesses. He founds, scales and exits multiple ventures.

So, if you have not yet set up a business, it is not a good idea to call yourself an entrepreneur! It’s like calling yourself married when you are not… Call yourself anything else you like… By the way, I would only call myself an entrepreneur if I was a successful one!


This is a very important question and the answer must be real. Please, don’t fool yourselves when you draw your business plans! If someone has not paid you for your business offerings, then he is not a customer – he is an opportunity. You have customers (or potential customers) only if you can prove that these people have paid, or are willing to pay, real money for your service, product or idea.

I hope that this post helped you a bit, I will be writing a few more posts trying to remove some of the noise generated from this startup hype.

Startup Genome Map for Greece


Το Startup Genome είναι μια πρωτοβουλία καταγραφής των κατά τόπους επιχειρηματικών κοινοτήτων (startups, entrepreneurs, investors & community enablers) σε ανοικτούς και δωρεάν προσβάσιμους διαδραστικούς χάρτες, με τη λογική του crowdsourcing & curation. Η πρωτοβουλία ξεκίνησε το τέλος του 2010 στην Αμερική και πλέον έχουν καταγραφεί σχεδόν 85.000 startups σε 830 χάρτες (curated).

Δείτε τον χάρτη του οικοσυστήματος των startups της Ελλάδας, έχετε καταχωρήσει τη δραστηριότητα σας?

Ποιούς Αφορά?

Η πρωτοβουλία του Startup Genome αφορά:

  • Κοινότητες του επιχειρείν (Community Builders), οι οποίες στοχεύουν να αυξήσουν το μέγεθος της τοπικής τους κοινότητας
  • Ανθρώπους που επιχειρούν για πρώτη φορά (1st time Entrepreneurs), οι οποίοι θέλουν να γνωρίσουν την επιχειρηματική κοινότητα της περιοχής τους
  • Επενδυτές (Investors) & κατεξακολούθηση επιχειρηματίες (Serial Entrepreneurs) σε νέες επιχειρηματικές ιδέες (startups), οι οποίοι θέλουν να βρούν “ταλέντα”, συνεργάτες και να δικτυωθούν
  • Αναλυτές & δημοσιογράφους (Analysts & Media), οι οποίοι θέλουν να καταλάβουν καλύτερα την επιχειρηματική κουλτούρα της περιοχής τους.

Τι να το κάνω?

Χρησιμοποιήστε το Startup Genome για να μετρήσετε και να προωθήσετε την πόλη, την περιφέρεια ή την χώρα σας, οι διαδραστικοί χάρτες διαθέτουν και API για να διαχειριστείτε τις πληροφορίες απευθείας στα δικά σας projects.