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Digi Retail has started

Today, the long awaited state aid ICT program “DIGI RETAIL” for the retail sector is starting. The program has an overall state aid budget of 100 million euros and is expected to provide government funds up to 60% for SMEs in two mandatory directions: enhancement of internal and external ICT. In terms of internal ICT, the target of the ministry is to help companies take efficiency measures that will reduce their operating costs, as such retail companies can benefit with the state aid for implementing systems as ERP, POS, WMS, e-shops, RFID, etc. The term external refers to the target set by the ministry for the retail companies to promote their business using ICT, companies can benefit with the state aid for implementing Customer Loyalty Schemes, Interactive Displays, e-Coupons, m-Coupons, Marketing BI systems, Internet Promotions & SEO, etc.

The DIGI RETAIL program accepts applications from today, 14/1/2011 till 15/2/2011, at the official web site. Further information can be found at http://www.digiconsult.gr